ConsumerAffairs
During my time at ConsumerAffairs, I worked in content marketing, launched the company’s first email marketing team and served the company’s news team as managing editor. The majority of my work was writing UI/UX copy and developing content strategy for the company’s wholesale web property redesign.
ConsumerAffairs home page
Buyers guides and careers site
ConsumerAffairs’ buyer guide content was the backbone of its site, netting approximately 7 million site visitors each month. As UI/UX technical writer, my role involved strategizing with the Product and Content teams to present buyer guide copy and how-to articles in a manner that was intuitive, informative and dynamic. We decided to group guides by life events in a gallery-style design. For the careers site, recruiting candidates who were a good culture fit was a top priority, I worked closely with Talent & Culture stakeholders to craft a brand voice we felt accurately portrayed our company and our ideal candidate.
Buyers guide topic gallery example
ConsumerAffairs careers site
ConsumerAffairs’ careers site copy example
“Good fortune and talent are both ingredients of success, but like any recipe, they can be substituted with clever alternatives. The one irreplaceable ingredient I’ve found, however, is work.”
Blog posts and long-form marketing content
